(SNE) Sony’s New Game Device Named “PlayStation Move”

Sony Corp. (SNE) plans to launch its new motion-control video game device named ‘PlayStation Move’ in late 2010. The company displayed the new device at a Game Developer’s event in San Francisco . The shares of Sony surged 1.35% (or $0.50) following the company’s announcement. The new ‘PlayStation Move’ includes a motion controller that allows game players to control their games via body movements. It also includes the PlayStation Eye, a camera that helps in the movement of the device. The device has been constructed to work in tandem with Sony’s PlayStation 3 (PS3) console. Sony’s new controller has also been applauded by third party partners Incorporatedluding Electronic Arts (ERTS) and Activision Blizzard (ATVI). Sony said that it will sell a starter bundle that includes one Move control, the PlayStation